Content Tips & Strategy
Make content that wins.
Your entry counts more when it feels real. Here is how to make a video people actually watch, and one we would be proud to share.
Your entry counts more when it feels real. Here is how to make a video people actually watch, and one we would be proud to share.
Post the video you'd post even if there were no prize.
If it feels like a genuine "I love this" moment, you're doing it right. If it feels like "please pick me," start over. Authentic videos get more views, which helps you win and helps them travel.You don't need fancy gear or a big following. You need to be real, clear, and yourself.
Skip "hi, my name is." Start mid-routine or with a real thought: the first time this bar changed your shower, or why it's the one thing you repurchase. The first three seconds decide if anyone keeps watching.
Film yourself actually using it. The lather, the texture, your shelf, your morning. Real hands and a real bathroom beat a perfect studio every time.
Say why you love it in your own words. What changed, how it fits your day, the one thing you'd tell someone on the fence. Honest always beats salesy.
Don't list everything. Pick the single thing you genuinely love and lean all the way into it. That's what people remember.
Face a window for soft natural light, speak up so we can hear you, and film full-screen vertical for TikTok and Reels. That's 90% of "good quality."
Fifteen to thirty seconds is plenty. A short, warm, real video will always outperform a long, stiff one. Don't overthink it, just press record.
Put it up as a TikTok and an Instagram Reel, and keep both accounts public so we can find and verify it. Same video, two places.
Because there's a prize involved, add a light, honest note in your caption so you're covered. It keeps the video organic while being upfront.